Colleges Already Know You

Recently I was on WGN Radio on the John William's Show discussing my services and what students need to do to make themselves more attractive candidates for admission (and not wait-list or deferred-list). The host was surprised when I talked about the fact that colleges start collecting information on students as early as middle school, so by the time they apply in their senior year most schools already know who you are. A recent CNN.com article talks about some of the recruitment strategies that college admission offices are using to collect information about students as well as attract students.